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Financial Planning Can Seem Daunting. It Shouldn't Be.

The thought of creating and implementing a financial plan on your own can be overwhelming. When you partner with us, we strive to make this process as simple as possible.

Through plain English strategies and proactive communication, we make it our mission to guide you toward financial decisions that will serve your family both now and in the years to come.

SCHEDULE A CONVERSATION
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Financial Planning Can Seem Daunting. It Shouldn't Be.

The thought of creating and implementing a financial plan on your own can be overwhelming. When you partner with us, we strive to make this process as simple as possible.

Through plain English strategies and proactive communication, we make it our mission to guide you toward financial decisions that will serve your family both now and in the years to come.

SCHEDULE A CONVERSATION
 

OUR CLIENTS ARE A LOT LIKE YOU


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Endurance Athletes


It takes a lot of commitment to reach your potential in endurance sports and wealth building. It just so happens, we’re well-versed in both.


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Active Families


By creating a comprehensive, personalized financial plan, we help active families prioritize financial goals, and save for long-term security.


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Pre-Retirees


We help clients shift their focus from accumulation to decumulation and design strategies to maximize the effectiveness of assets in retirement.

NEW CLIENTS

The thought of creating and implementing a financial plan on your own can be overwhelming. When you partner with us, we promise to make this process as simple as possible.

Through plain English strategies and proactive communication, we make it our mission to guide you toward financial decisions that will serve your family both now and in the years to come.

When we work with clients that want help with investment management, they typically fall into one of these three categories:

  1. Want a second opinion,
  2. Want to learn how to do it,
  3. Want our firm to do it. 

We are happy to work with clients in any of these situations.

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ONGOING BEHAVIORAL COACHING

From the outset, we engage our ongoing relationship clients in a thorough planning process.

This includes an in-depth conversation to identify financial and non-financial goals. From there, we generate planning scenarios to incorporate a range of assumptions that illustrate the impact decisions can have on achieving those goals.

We provide a comprehensive review of the components that contribute to a successful planning strategy, such as goal tracking, asset management and tax planning — working collaboratively with specialists in these respective areas, as needed.

Finances are dynamic. Our ongoing services recognize this by incorporating a financial plan update process concurrent with the implementation of one’s personal planning strategy.

Learn More About Our Ongoing Services

Meet the Team

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JUSTIN WALLER

FOUNDER, CFP™

Justin Waller is a fee-only financial planner located in Chico, CA serving clients locally and across the state.

Waller Financial Coaching provides comprehensive financial planning and investment management to help clients organize, grow and protect their assets through life’s transitions.

As a fee-only, fiduciary, and independent financial advisor, Justin Waller is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

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JACKIE BERNDT

CLIENT SERVICES

Jackie is our Client Service Coordinator and has been working with us since 2005. She has a B.S. degree in Business from CSU Sacramento and has been working in the financial services industry for over 20 years.

Jackie lives in Folsom with her husband and two sons.

 

Memberships & Alliances

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